12/23/2023 0 Comments Cool names for newsletters![]() ![]() Note: If your from name changes every time, you might confuse your subscribers and risk damaging your reputation with them. You want brand recognition to be immediate and subconscious. ![]() ![]() Once you’ve found a certain sender name formula that generates opens, stick with it. ConsistencyĬonsistency complements and reinforces brand recognition, which is why it’s the third element for winning the email sender name game. The better your brand reputation is with your contacts, the less of a problem this is. However, if your sender name is longer than 20–30 characters, it will be truncated in some email users’ displays. Brand recognition comes next.Īfter asking themselves if you’re legit, your contacts are now wondering, “Do I know you?”That’s why companies almost always include the brand name in the from name itself.Įven if you want to personalize, for example, that email newsletter you’re sending by letting everyone know it’s from “Mara,” make sure you tell them it’s from “Mara at Brevo” so brand recognition is immediate. Trustworthiness is just one building block for a successful sender name. You run the risk of your messages ending up in a spam filter like flies on sticky paper if you send mass mailings from Gmail and the like. Gmail, Yahoo, or AOL email addresses don’t look professional. Note: Make sure your sender email address comes from a trustworthy domain, too. Your contacts are expecting to encounter a person or company name in this field, not something impersonal like. This is really a no-brainer, and there’s no need to overthink things here.īut, whatever you do, make sure your sender name displays a real name, whether it be the company’s name or an employee’s personal name, not just an email address. One simple way to pass the initial trustworthiness test is to use your legitimate company name. They take less than a second to make that decision. Your contacts look at the sender name first because it tells them if your email is spam or not. TrustworthinessĪs they’re browsing their email inbox, your audience is subconsciously wondering “Which ones are legit?” Let’s take a look at each in more detail. The four components that make up a successful email sender name are trustworthiness, brand recognition, consistency, and segmentation. But you do need to put time into optimizing it before you settle down with the version(s) that work for your brand. The good news about the email sender name is that, unlike a subject line, you don’t need to change it with every email. However, it can often be just as important in encouraging subscribers to open your campaign as email subject lines. Many marketers underestimate the role sender name plays in boosting open rates. In fact, a survey of American consumers found that 42% of people look at the sender name first when deciding whether to open an email. Email sender names can have a huge impact on your marketing campaigns’ success. ![]()
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